The objective of the study is to identify and evaluate possibilities for aligning a small company’s strategy with the needs of a market consisting of NGOs. By doing so enabling further development of products and services to achieve a high fit to the market needs.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-71624 |
| Date | January 2011 |
| Creators | Östman, Per |
| Publisher | Linköpings universitet, Industriell marknadsföring och industriell ekonomi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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