With the rise of knowledge economy and global integration of patterns of development, in order to maintain a high degree of industrial competitiveness, legal and economical way to obtain the patent is the subject of the competing companies. Many colleges and universities in Taiwan and other academic and research institutions are highly value-added R&D capability, patented technology is conducive to good output, the patent also has its unique marketing strategy, so the study of academic institutions, the development of marketing strategy patent case for schools with special characteristics of the case study.
The study design was a qualitative research method, through the marketing literature to understand the development trend of the patent, and so the selected patent marketing research framework to measure factors to construct and use the case study of technology licensing for academic institutions, sector depth interview senior managers , followed by interviews by the case of schools to summarize their marketing strategy patents, according to SWOT analysis and five forces analysis of the industry in which the threat environment and competition, together with a breakdown of the marketing strategies used by schools to analyze the combination of STP and Marketing 4P tools to analyze the marketing strategy of the patent cases, the direction the school, the study following recommendations are hereby summarized.
1. R & D should have a patent for the patent the patent strategy of integrated marketing:
2. Schools patent marketing agencies in the industry should increase self-positioning:
3. To enhance marketing decisions should be based on the pursuit of patent royalties to maximize the overall efficiency target:
4. Should be to cultivate a professional marketing personnel engaged in the business of the patent:
5. Patent research and development should strengthen the reverse-developed technologies to provide customized services:
6. Technology licensing authorities to strengthen the innovation and development model to improve the development effectiveness:
Schools may, based on their expectations of the patent cases the nature of marketing, integration of academic and industrial research and development of energy required to expand the benefits, create a win-win situation. Also hope that the results of this study can be extended to related areas of research and planning more efficient use of its patented proprietary marketing strategy development and planning capacity, to provide a modicum of academic and industry contributions, in order to create greater effectiveness of patents.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0509111-211954 |
| Date | 09 May 2011 |
| Creators | Hong, Lien-Yi, |
| Contributors | Hsien-tang Tsai, Iuan-yuan Lu, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0509111-211954 |
| Rights | not_available, Copyright information available at source archive |
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