The term sustainability is an essential part of the languages of business (commercialese). A lot of enterprises consider it as an inherent part of their busines strategy and not as a marketing approach. How do enterprises cope with this term and which role does sustainability play in their names?
Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:31727 |
Date | 19 September 2018 |
Creators | Spitzner, Ingrid |
Publisher | Deutsche Gesellschaft für Namenforschung |
Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
Language | German |
Detected Language | English |
Type | info:eu-repo/semantics/publishedVersion, doc-type:article, info:eu-repo/semantics/article, doc-type:Text |
Rights | info:eu-repo/semantics/openAccess |
Relation | 0943-0849, urn:nbn:de:bsz:15-qucosa2-316937, qucosa:31693 |
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