The term sustainability is an essential part of the languages of business (commercialese). A lot of enterprises consider it as an inherent part of their busines strategy and not as a marketing approach. How do enterprises cope with this term and which role does sustainability play in their names?
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:31727 |
| Date | 19 September 2018 |
| Creators | Spitzner, Ingrid |
| Publisher | Deutsche Gesellschaft für Namenforschung |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | German |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, doc-type:article, info:eu-repo/semantics/article, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 0943-0849, urn:nbn:de:bsz:15-qucosa2-316937, qucosa:31693 |
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