This master thesis deals with internet information portal ikvalita.cz review. The main goal is to propose possible improvements. The thesis contains theoretical part which is concerned with information sources and improvement metodology. Practical part proceed from analysis on current state of information portal. It contents content analysis, structure analysis and also SWOT analysis which was made to summarize what was find out and to identify strengths and opportunities for improvements. Specific actions follow for both short time period (half year) and also for long-term time horizont. Commercialization is the topic of final chapter, which propose different ways.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71871 |
| Date | January 2011 |
| Creators | Šejvlová, Iveta |
| Contributors | Plášková, Alena, Lévay, Radek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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