This diploma thesis focuses on options of Competitive Intelligence solutions in small and medium enterprises. Applied part is conducted in a medium sized manufacturing company. Theoretical part of this thesis introduces areas of Competitive Intelligence and Business Intelligence, basic technological overview and illustrates Competitive Intelligence cycle description. In Czech republic, majority of companies are in a form of a small or medium enterprise, therefore theoretical definition is provided. In applied part of the thesis are introduced relevant information sources for small and medium enterprise, selected Business Intelligence tools under the Open-source license or provided as a Service. In following chapters is described possible utilization of this analytical software for a Competitive Intelligence. In final part of the thesis is a chosen solution applied in a HF Czechforge s.r.o., which consists of Business Intelligence and Competitive Intelligence. Main contribution of this thesis is a implementation suggestion of a user friendly Business Intelligence and Competitive Intelligence, which can be helpful for the company in gaining better overview of itself and its environment at acceptable costs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:149912 |
| Date | January 2012 |
| Creators | Nejtek, Petr |
| Contributors | Molnár, Zdeněk, Strádal, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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