Diploma thesis is providing results of analysis of marketing tools of Czech public universities towards the foreign institutions, decisions behaviour of foreign students, motivation of foreign students to study abroad. The evaluation of three qualitative, two quantitative researches compared with secondary data led to the proposal of general model "model of seven steps". It also led to the recommendations for preparation of marketing strategies for Czech public universities towards foreign institutions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:190055 |
| Date | January 2015 |
| Creators | Havránková, Marta |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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