The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222498 |
| Date | January 2010 |
| Creators | Doležalová, Andrea |
| Contributors | Nováková, Věra, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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