The master thesis deals with the sale of insurance products to customers. In the first chapter are discussed the distribution possibilities used by insurance companies on the Czech insurance market. Distribution possibilities are divided into internal and external ones, and the emphasis is consequently pointed out on the current trends in these areas. The other chapter is focused on specific entities entering into the process of buying, selling and brokering of insurance products. The main theses of this chapter include an analysis of shopping habits of consumers of insurance, selling insurance products by insurance companies and insurance solutions to the specific needs of potential clients.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85163 |
| Date | January 2011 |
| Creators | Vojáček, Petr |
| Contributors | Daňhel, Jaroslav, Zetek, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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