The aim of this thesis is to analyse the marketing activities of insurance companies in the field of sport and success of those activities. The aim is also finding of public awareness of those activities and their financial analysis. The first part is dedicated to the theory of Sports Marketing, second part of thesis is about specific marketing activities in sports of the three insurance companies, Česká pojišťovna insurance company, ČSOB Pojišťovna insurance company and Kooperativa insurance company. This part deals with the reasons of supporting the field of sport, its use, success and future. The third part is a research of public awareness of sports marketing of Czech insurance companies. The last part contains a financial analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136251 |
| Date | January 2012 |
| Creators | Rapantová, Nela |
| Contributors | Radová, Jarmila, Bártová, Hana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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