The technology and marketing channels to display and broadcast advertisements are ever changing; this has led to the change of many forms of advertisements. Public advertisements have not changed as drastically as many others and can therefore be seen as out-dated. In this paper a prototype of an interactive advertisement with a dynamic user flow is presented where focus has been on attracting attention. Different interaction technologies have been discussed and compared. A Kinect sensor has been used to sense when a pedestrian enters the area in front of the advertisement. When the prototype then presents itself to the sensed pedestrian the user’s reaction determines the prototype’s next state and so forth. The findings from a qualitative user study and a quantitative analysis of interactive and non-interactive advertisements’ noticeability is presented.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-116806 |
| Date | January 2016 |
| Creators | Mellquist, Michael |
| Publisher | Umeå universitet, Institutionen för tillämpad fysik och elektronik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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