The main goal of this Master's thesis is to evaluate the economic performance and situation of the company Rodinný pivovar Bernard a.s. during the period 2009-2013. The diploma thesis is divided into theoretical part and practical part. The practical part explains the basic principles and methods that are used in the economic analysis. The second practical part deals with selected methods, which are applied to Rodinný pivovar Bernard, a.s. The diploma thesis contains and elaborates strategic analysis by applying PEST analysis, Porter's five forces and SWOT analysis. The next part of the diploma thesis contains financial analysis of the company that includes horizontal and vertical analysis, balance rules, ratio indicators, analysis of working capital and decomposition of return on equity. The diploma thesis evaluates the overall economic situation of the company by creditworthy and bankruptcy models as well and uses economic normal. The last part of diploma thesis focuses on intercompany comparison with company's competitors. The main conclusion summarizes all results and economic situation of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193210 |
| Date | January 2014 |
| Creators | Gossányi, Ľudovít |
| Contributors | Klečka, Jiří, Slunčík, Peter |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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