The purpose of this thesis is to gain a deeper insight of in which ways Swedish SMEs are dependent on their network when entering into Vietnam. In the introductory chapter there is a description of why it is interesting with the phenomenon globalization and of why Vietnam is an interesting market. This is followed by a discussion of the importance of network. The research question that evolved from this is: In what ways are Swedish SMEs dependent on their business network relationships when entering Vietnam? In the literature review the revised Uppsala model helps to gain a great knowledge of the importance of network when internationalizing. Furthermore, the core concept network is discussed from different angles. From this discussion we identified the following core concepts: embeddedness, complexity of relationships, network position, structure and bonds and trust and commitment, which the conceptual framework is based on. In the methodology chapter the approach, method and design that are used in this thesis are explained, together with the operationalization and an introduction of the respondents and the companies that they represent. In the empirical findings, the information gathered from different interviews is presented. The chapter about the empirical findings is structured based on the concept from the literature review, but also from the respondents, in order for the reader to easy be able to follow. This is followed by the analysis in which the respondents’ answers are compared to each other and then towards the conceptual framework. Lastly, the conclusion with the answer of the research question, implications and recommendations and suggestions for future research is stated. The main conclusions from this study are: • Swedish SMEs are dependent on their network when entering Vietnam. • Swedish SMEs are dependent on being locally anchored since it facilitates the interaction with the market. • Swedish SMEs are dependent on their network concerning travelling, communicating and interacting. • Swedish SMEs are dependent on their local personnel when conducting business in Vietnam. • Swedish SMEs are not dependent concerning obtaining institutional and political relationships when entering Vietnam.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-45504 |
| Date | January 2015 |
| Creators | Regin, Emma, Snöberg, Anton |
| Publisher | Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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