As one of the oldest French firms, the Saint-Gobain Group has been widely well
known for glass manufacturing before it started its distribution and packaging
activities. Among its four different sectors, the Innovative Materials division
comprises the flat glass industry and hence, Saint-Gobain Glass, one of its
companies specialized in the manufacture of glass products.
The project presented in this document aims to describe my internship
experience in Saint-Gobain Glass as well as the development of the mission I
was assigned: To collect and update all the market data by geographic region
concerning the commercial refrigeration and home appliances segments. This
last one approaches particularly the domestic refrigerators and ovens.
Therefore, this document first gives a general overview of the group and the
company Saint-Gobain Glass. Then, it gives an introduction to the problem that
arose in the company and the succeeding need of performing this study in order
to understand better the environment conditions and acquire a larger market
share in those segments together with a literature review that encompasses the
activities developed: market research and the selection of foreign markets.
Once these concepts have been defined, the planning of the assignment and
the sources of information used will be detailed.
Like this, the document arrives to the conclusion of the project and
consequently, the completion of my internship in SGG. Based on the results
shown and on my point of view several recommendations are given regarding
some next marketing actions as well as a selection of countries that according
to the findings described provide better opportunities for SGG´s success in the
appliances segments.
| Identifer | oai:union.ndltd.org:UDLA-Thesis/oai:ciria.udlap.mx:u-dl-a/tesis/5051019842681 |
| Date | 20 May 2013 |
| Creators | Cóllar Tlecuitl, Lidia |
| Contributors | Dra. Robyn Lynn Johnson Carlson |
| Publisher | Universidad de las Américas Puebla |
| Source Sets | UDLA-Thesis |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation, Caso Vivencial |
| Format | application/pdf, text/html |
| Coverage | Licenciatura |
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