This paper deals with a process of strategy definition of Starkl -- zahradník s.r.o. company. The main target of this diploma thesis is to elaborate external and internal analysis and to assess present strategy, alternatively to suggest a new strategy reflecting competitive environment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193422 |
| Date | January 2013 |
| Creators | Podhradská, Martina |
| Contributors | Kovář, František, Šíšová, Veronika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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