This master´s thesis is focused on a evaluation of competitiveness of a transportation company. In the theoretical part are described the favourite basic strategy segmentation. In the practical part is made a analysis of external and internal conditions of division DHL Freight and characterized current corporate strategy. On the basis of it is recommended proposals of competitiveness improvement of division.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222370 |
| Date | January 2009 |
| Creators | Ivan, Martin |
| Contributors | Bartoš, František, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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