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Standardization versus customization : an assessment of the importance of marketing management bases for international market segmentation

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1. 370115
2. http://hdl.handle.net/1853/30572

Identifer	oai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/30572
Date	05 1900
Creators	Baalbaki, Imad B.
Publisher	Georgia Institute of Technology
Source Sets	Georgia Tech Electronic Thesis and Dissertation Archive
Detected Language	English
Type	Dissertation