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An examination of contemporary marketing practices used by organization with different culture types a test of the convergence theory in the US and Cote d'Ivoire /

Thesis (Ph. D.)--Georgia State University, 2004. / Title from title screen. Wesley Johnston, committee chair ; Kofi Dadzie, Sevin Eroglu, Shaker Zahra, committee members. Electronic text (143 p.) : digital, PDF file. Description based on contents viewed July 20, 2007. Includes bibliographical references (p. 127-143).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/156879053
Date January 2004
CreatorsMiller, Victoria Lynn.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceunrestricted

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