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A comparative study of foreign investment decisions by small and medium-sized British and German manufacturing companies

'!he subject of this stuiy is the small am nalium-sized IlI.ll.tinational manufacturirg ent:ezprise. It examines am c:::cup:rres the nDtives am process of direct investment in foreign manufacturirg facilities of a sample of sixty-two British am GentIan c:x:upmies. A cx:.ITprehensive approach to the analysis has been chosen which, because of the nature of smaller c:x:upmies facilitates urDerst:an:iin:. '!he study falls into three broad parts. In part one (sections 1-5), theories of international trade am theories of the finn are examined for the contribution they make to an urDerst:an:iin: of direct investment am inferences are drawn for the researc:::h stratay. Part two (section 6), c:::cup:rres the structure of nDtives of the sample c:x:upmies am the degree of their fulfilment. In the final part (section7), the process of settirg up manufacturirg subsidiaries is examined in the light of a three-P'lase framework of decision, start-up am managin] stages. Wherever awropriate or possible, reference is made to existin] empirical evidence. '!he conclusion is reached that direct investment by smaller c:x:upmies is increasirxJ in seep! am pace. Market mtives predaninate in all cases. British c:x:upmies invest in search of J'leiI markets, whereas Geman finns are mre concerned with securirg existirg market positions. FUrther llDti ves vary aoc:x>rdin::J to ci.rcumst:aJx:es, perceptions am inlividual factors. In their nDSt recent investments finns prefer full a..mership am control. '!he quality am potential of management is a critical factor for success.

Identiferoai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:252997
Date January 1989
CreatorsBriemann, Norbert
PublisherUniversity of Manchester
Source SetsEthos UK
Detected LanguageEnglish
TypeElectronic Thesis or Dissertation

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