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The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance
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Links & Downloads
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342531
Tags
382
Additional Fields
Identifer
oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:342531
Date
January 2001
Creators
Walsh, Susan
Publisher
University of Ulster
Source Sets
Ethos UK
Detected Language
English
Type
Electronic Thesis or Dissertation
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