This diploma thesis focuses on the czech manufacturer Lucis, s.r.o. in the field of innovative activities. The company manufactures luminaires which combine technical and design aspects using current modern technologies and, at the same time places great emphasis on high-quality hand-made custom production. The aim of this diploma thesis is to present proposals for innovative activities that will increase the productivity of the company Lucis and its economic results. Proposals for innovation activities are built on the basis of an analysis of the current state of the company and on the basis of a research that was executed on a topic of customer service satisfaction. KLÍČOVÁ SLOVA Inovace, mezinárodní obchod, svítidla, design KEYWORDS Innovation, international
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443112 |
| Date | January 2021 |
| Creators | Kundrát, Jakub |
| Contributors | Heloňová, Michaela, Bočková, Nina |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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