The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197429 |
| Date | January 2012 |
| Creators | Svobodová, Lucie |
| Contributors | Dvořák, Jiří, Tripes, Stanislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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