This thesis is focusing on problem of choosing the right foreign market for international expansion of a small company. It's main part is about setting the right foreign market entry strategy, that comprises of internationalization strategy, market entry mode strategy and international management strategy. On the basis of this strategy were set the criteria for evaluating target market's potential, and they were also immediately used in analysis of two pre-chosen markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262331 |
| Date | January 2014 |
| Creators | Kalista, Pavel |
| Contributors | Lhotáková, Markéta, Tročil, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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