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The impacts of trust-based factors on the effectiveness of search engine advertising

published_or_final_version / Business / Doctoral / Doctor of Philosophy

  1. 10.5353/th_b4475159
  2. b4475159
Identiferoai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/130902
Date January 2010
CreatorsLu, Yan, 卢燕
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Source SetsHong Kong University Theses
LanguageEnglish
Detected LanguageEnglish
TypePG_Thesis
Sourcehttp://hub.hku.hk/bib/B4475159X
RightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
RelationHKU Theses Online (HKUTO)

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