The thesis deals with general theory of internet marketing, its opening and discrete premises for functioning, positive sides and threats that internet marketing can bring. An important part of the thesis is drawing an image of the current level of ICT infrastructure and the situation in internet marketing aplication in Vietnam.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4879 |
| Date | January 2008 |
| Creators | Nguyen, Anh Tuan |
| Contributors | Štědroň, Bohumír, Kratochvil, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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