The purpose of this study is to discuss internet service quality and website traffic what relations exist between the two. Review the previous literature on the internet service quality, the general analysis of the literature is to take the questionnaire form. In addition, although Taiwan's small and medium enterprises are active in setting up the company's Web site, but they are only concerned about the existence of their company's Web site. Therefore, they rarely make use of the characteristics of the Internet to increase the profits of the company. The majority of small business Web site service quality is very simple, so this study is based on small and medium enterprises in Taiwan in 2008, 9-12 months of the average site traffic information as a sample. Then we use econometric methods to estimate the internet service quality to the impact of site traffic.
After the analysis of empirical models, this study get the following four conclusions: (1) Taiwan's small-scale service sector industries, and its Web site service quality still needs to strengthen. (2) Service interaction quality and usability for visitors's convenience time have a significant positive impact. (3) Information quality and service interaction quality for visitors's byte volume have a significant positive impact. (4) Government should encourage the industry policy of the network platform. Based on the above conclusions, this study suggests that the government can make use of service interaction quality, supplemented by information quality and usability to set up the service sector of the network platform and to provide related technology or subsidies to small businesses and to promote the site.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0720109-142236 |
| Date | 20 July 2009 |
| Creators | YEN, CHENG-HSIEN |
| Contributors | Jiin-ming Fahn, Hai-tao Tsao, Diana HweiAn Tsai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0720109-142236 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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