In an attempt to shed light on the further sophistication of opinion leadership in online communities, this study examined the forces and structures that affect their formation in the League of Legends subreddit. By investigating what users thought about the various types of individuals with which the communicate, the researcher hoped to begin to understand and record how those forces work bother on this particular subreddit and in mass media beyond. Opinion leadership continues to be an integral force in deciding what information is consumed by a public and under what frames and agendas it is contextualized. If researchers can operationalize formal definitions for the influences and structures that occur online, they can better navigate the deep waters that are global communication on the internet.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc1062848 |
| Date | 12 1900 |
| Creators | Carter, Clinton Chase |
| Contributors | Clark, Meredith, Everbach, Tracy, Nisbett, Gwen |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 84 pages, Text |
| Rights | Public, Carter, Clinton Chase, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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