Šmaková, K. Use of online marketing for e-shops with interior furnishings. Diplo-ma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on e-shops with interior furnishings, especially on the use of individual forms of online marketing by these e-shops. Literary re-search is devoted primarily to web site analysis, SEO, Search Engine Optimization and individual forms of online marketing communication. In this diploma thesis results of analysis of on-page and off-page factors of selected e-shops are inter-preted and further analysed. Based on the results obtained through the services offered by online marketing agency HPR recommendation was created on how to distribute the budget within the online forms of online marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429706 |
| Date | January 2018 |
| Creators | Šmaková, Kateřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0018 seconds