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Tvorba a provoz elektronického obchodu / How to Create and Maintain E-shop

The thesis deals with important aspects which have to be followed when creating and afterwards promote an e-shop. Therefore, concerning the creation and running an e-shop it is necessary to consider most of mentioned aspects to be very crucial.
The thesis consists of two main parts. There are a few chapters in the theoretical part describing the introduction into an e-shop trade topic as well as a domain selection, technical solutions and the promotion of an e-shop.
The practical part of the thesis is focused on how to maintain an e-shop. This part contains the analysis of the existing e-shop to provide recommendation related to various proposals and improvements for the existing e-shop. It also describes a comparison to other competitors. Finally, there is a summary of all convenient proposals for the selected e-shop improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:258774
Date January 2016
CreatorsJuřica, Jiří
ContributorsHesová, Ivana, Richard, Richard
PublisherČeská zemědělská univerzita v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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