FENCL, Martin. Web based services' conversion rate improvement. Brno, 2015. 155 s. Diploma thesis. Mendelova univerzita v Brně, Provozně ekonomická fa-kulta. Thesis supervisor Ing. Naděžda Chalupová, Ph.D. This thesis is focused at topic of conversion rate improvements in web based services for people seeking jobs. Theoretical basis required for planning of mar-keting research, user testing, implementation of improvements of the service and A/B testing are summarised in chapters 2, 3, 4 and 5 while following chap-ters document practical research, which lead to identification of factors that positively affect conversation rate.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:190157 |
| Date | January 2015 |
| Creators | Fencl, Martin |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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