The graduation thesis approaches the issue of influence of social media on customer relations, the perception of the image of the internet business by the customers and the related impact on customer satisfaction. In this internet business, there are many ways to reach customers in this modern age. Therefore, this work also points to this importance of new communication possibilities and trends. Marketing communication of the internet shop with customers is essential for good relationships and the creation of a positive image of the business. The work points out that the image of the internet store is a prestigious issue. The business goes with time and does not prevent the integration of new communication media into its business marketing activities. The benefit of these media is better sales and profit than competition. The thesis is divided into a theoretical and empirical part, consisting of five chapters. The practical part of the thesis describes and analyzes the actual research among the customers of the Internet shop. The aim of the work is, on the basis of research results, from the questionnaire survey, to define proposals that would help the internet business to increase customer satisfaction by improving its image.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359748 |
| Date | January 2017 |
| Creators | Juščíková, Petra |
| Contributors | Tahal, Radek, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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