Thesis aims to analyze internet marketing and its possible use in social networks, focusing on Facebook. The theoretical part clarifies concepts of internet and marketing, internet marketing specifications, its possibilities and forms. It also introduces Web 2.0 and social networking issues. The practical part demonstrates the possible use of internet marketing on Facebook in a specific company including an evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74682 |
| Date | January 2010 |
| Creators | Černovská, Romana |
| Contributors | Střížová, Vlasta, Švarcová, Iva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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