El presente proyecto de investigación, tiene como objetivo el impulsar el comercio interno de alimentos de origen orgánico, cultivados por pequeños agricultores del país que no cuentan con una llegada a su público objetivo y por ende no pueden impulsar sus ventas. Así mismo, buscamos brindarles a nuestros consumidores, productos de la más alta calidad con el fin de satisfacer sus demandas y cumplir con sus expectativas. Bajo esta primicia, fue que desarrollamos una plataforma web con el fin de comercializar nuestros productos de origen orgánico y además, con el fin de formar parte de la vida de nuestros usuarios, nos basamos en un plan de suscripción en donde nuestros clientes podrán seleccionar cada cuanto tiempo desean recibir uno/s de nuestros packs.
Con relación a la sustentación del presente proyecto, iniciamos definiendo y segmentando a nuestro público objetivo, personas de entre 20 a 45 años de edad, de Lima Metropolitana residentes de la zona 7 y que consumen productos orgánicos con frecuencia o que se encuentran incursionando en el mundo de la comida saludable. Seguido a ello, iniciamos con las validaciones respectivas por parte de usuarios y expertos con relación a la problemática que se desea resolver y con ello brindarles la solución idónea. Así mismo, elaboramos experimentos con el fin de validar la viabilidad del presente proyecto y la solución presentada al problema. En una siguiente etapa, se realizó una planificación de concierges con el fin de recabar información relevante que nos permita validar nuestro modelo de negocio. Finalmente, realizamos el plan financiero correspondiente al proyecto, con el fin de conocer si el mismo es rentable y viable en el futuro. / The following investigation has as a primary objective to develop and impulse the internal commercialization of organic products cultivated by small Peruvian producers scattered along the Peruvian territory where they don’t have the knowledge of the many tools they can use to reach the final customer. However, we also want to bring top of the line products for our customers, keeping the quality and nutrients that the different products bring. Expectations from our clients are kept in mind while selecting every single product so we can fulfill the client’s needs. Regarding this, we took the whole state of the organic products production in our country to develop a web page so we could sell the previously selected products that come from an organic origin. On the other hand, to become part of our client’s life we decided to develop a service where clients can decide if they want to receive our products on a weekly or monthly basis.
Regarding our project presentation and viability, first we had to define and do a segmentation process to identify our target audience; we found that our target audience could be found in between the age range 20 to 45 years old living on Metropolitan Lima, residents of the zone known as “Zona 7” that consume organic products frequently or that are starting to explore the world of healthy and organic type of products. Following our process in creating a service that could fulfill our clients needs we had to validate the viability of our business by gathering information from users and experts that could be potential clients about the problematic we wanted to solve by sharing with them our ways to do so. So far, we had the idea validated by our potential targets but there was a need to investigate further by doing different experiments to confirm the viability of our project and check if our solution to the problem would be accepted by the customer. Following the process, there was a planification for our concierge card with the objective of having planning’s for the upcoming phases of our business model, having costs, strategies, and steps that we should follow that would also validate our whole project. After all this was finished, the final step was to develop a financial plan so we could complete the final step to validate our project, having indicators that would tell us how our project would be viewed in the eyes of an investor and being viable in the future. / Trabajo de investigación
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/658875 |
| Date | 27 November 2021 |
| Creators | Barbini Zuleta, Micaela, Kapelis Chirinos, Stephano Nikos, Elguera Rueda, Carlos Alberto, Estrada Cappelletti, Stefano Alessandro, Espejo Elespuru, Carlos Gaston |
| Contributors | Lizarzaburu Bolaños, Juan Carlos Orlando |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC), PE |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf, application/epub, application/msword |
| Source | Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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