M.Comm. (Business Management) / Communication in a business environment is an aspect that cannot be replaced. Theoretical considerations as revealed by literature indicate that the process is a complicated process. In this study, this is proven by the different types such as information theory which is concerned with the transmission aspects of communication process. The impact that information theory has had on the study of communication is analogous to the tremendous influence that quantitative techniques have had on management decision-making. Interpersonal communication emphasises transference of information from one person to another. It has both verbal and non-verbal forms. In verbal communication there is direct contact between parties involved. In non-verbal communication body postures are used as a means of communication. Written communication involves transmitting information through written word. Business communication within organisations is also influenced by other factors related to the diversity of workforce. Intercultural communication covers a wide variety of attitudes, perceptions and values. Language also plays an important role in communication as illustrated by the communicative, explanatory, regulatory and interrogative functions. The differences between American and British English illustrate the complexity of the process. The situation is more complex in South African organisations as there are eleven official languages. Of these only English and Afrikaans are used in workplaces as business languages. The population census conducted in 1996 indicated that about 43% of South Africans are functionally, illiterate and this number can be as high as 52% amongst blacks. As a result the majority of South Africans have poor understanding of these languages as a result of historical problems. In this study business communication is studies in a South African organisation, Mintek, to establish the effectiveness of communication in that organisation. Questionnaires are used to test the opinions of the employees. The results are tabulated and interpreted. Relevant literature is brought in when discussing the results, recommendations are made aiming at improving communication within Mintek.
Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:3625 |
Date | 05 February 2014 |
Creators | Msada, Sicelo Ncelashe |
Source Sets | South African National ETD Portal |
Detected Language | English |
Type | Thesis |
Rights | University of Johannesburg |
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