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Increasing the effectiveness of crowdfunding campaigns / Zvyšování efektivnosti crowdfundingových kampaní

The aim of this thesis is to analyze crowdfunding campaigns on Kickstarter, and contribute towards increasing the effectiveness of such campaigns, as most campaigns are unsuccessful. The theoretical part will focus on defining crowdfunding as the new phenomena of capital distribution and compared with other forms of financing new ideas. The empirical part focuses on a paired comparison analysis of campaigns from two various locations and three industries in total. Factores affecting the successfulness are analyzed and a pattern which would help towards solving the initial problem is looked for. The aim of the thesis was fulfilled by giving recommendations which have an impact on the success rate.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206150
Date January 2016
CreatorsKalaš, Robert
ContributorsLukeš, Martin, Svobodová, Ivana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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