In this time of the oversaturated market, every company that doesn't want to focus only on domestic market has to start thinking about expanding abroad. But there is not enough information about every country and Nicaragua belongs to that group of unknown countries. The aim of this thesis is to make it easier for investors to decide whether to enter their market or not or at least drag their attention to Nicaragua. This thesis is divided into 5 main chapters -- general information about the country and its inhabitants, the second chapter provides the information about the economy and financial situation of the country, third and fourth chapter are dedicated to distinctiveness of the Nicaraguan culture and business. The last chapter shows 3 different analyses of the market that are also applied to the Nicaraguan market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:81620 |
| Date | January 2011 |
| Creators | Kožárová, Katarína |
| Contributors | Turnerová, Lenka, Drozen, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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