This diploma thesis deals with the elaboration of proposals or improvements in marketing communication of the Dukovany nuclear power plant. The thesis is divided into three main parts. The first part includes necessary theoretical resources for building a communication strategy. The second part comprises of various analyses, which are necessary to obtain information for the concluding part of the thesis. The proposal of the communication strategy itself is based on conclusions of the analyses focused on communication of the operator of the Dukovany NPP and on the selected communication tools currently used by this power plant. It is also based on the data acquired from the quantitative survey conducted with the purpose of finding out the actual public perception of the Dukovany NPP amongst young people and their attitude towards nuclear energy in general.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442878 |
| Date | January 2021 |
| Creators | Konečný, David |
| Contributors | Jirušek,, Martin, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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