The Master´s thesis is focused on financial sources invested in education at language schools in the Czech Republic. The theoretical part gathers data associated with the topic and is based primarily on the specialized literature. From the characterization of linguistic companies, it is obvious that this type can be described as a non-formal type of education. According to the international classification it belongs to the post-secondary non-tertiary education. Information obtained in the theoretical part will be important for the analytical part of the thesis. The practical section describes mostly language schools, analyses their offer of linguistic classes for public in detail. Both economic and non-economic criteria will be analysed and compared. The conclusion of the thesis presents evaluation of the previous parts. It is clear that the competition in the particular market is strong, and therefore it is necessary for every company to strive for some kind of competitive advantage. Regarding the choice of a suitable linguistic course from the point of view of a student, we suggest several factors that one should consider. Generally, it has been proven that investment in any kind of education is always considered a good investment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262943 |
| Date | January 2017 |
| Creators | Dvořáková, Miroslava |
| Contributors | Šrédl, Karel, Hana, Hana |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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