This diploma thesis is focusing on drafting an improving marketing strategy for company IRD Group s.r.o. which deals with retail jewellery sales in the city Jihlava and also online with the new e-shop. The first part is focusing on the theoretical knowledge associated with this topic. Second part, using theoretical knowledge, is focusing on the analysis on the current situation in the company. In the internet area and on the overall marketing strategy situation. From these facts and dates we found out is created the 3th and last part of these diploma thesis which is focused on the suggestion for improvement a marketing strategy. These improvement, should lead to the acquisition to some new costumers, increase a profit for the company and increase a competitiveness of the company on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377416 |
| Date | January 2018 |
| Creators | Denev, Patrik |
| Contributors | Vetchý, Pavel, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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