The thesis focuses on drawing up a business plan for the establishment of an internet shop dealing in purchases and sales of luxurious jewellry. The first part of the thesis deals with the theoretrical foundation, upon which an analysis of internal and external environment is done. The latter part is then focused on the execution and plausibility of the plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377598 |
| Date | January 2018 |
| Creators | Semotam, Jakub |
| Contributors | Navrátil, Jaroslav, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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