The current research aims to examine the relationship among emotional labor, job burnout, impulsive buying behavior, and self-monitoring, and designates job burnout as mediator and self-monitoring as moderator. The research chose convenience sampling and sent out 400 questionnaires. 387 effective questionnaires were received and used STATA 8.0 to analyze descriptive statistics, reliability analysis, exploratory factor analysis, t-test, one way ANOVA, correlations and multiple regressions, and used LISREL8.8 to analyze confirmatory factor analysis. Verifying the model of this research institute inference with the structural equation model, the result shows the model mixes the degree rightly well.
The findings of the study as followed:
1. First-line employees with different characters will lead to variance emotional labor, impulsive buying behavior.
2. There is a relationship between the emotional labor, job burnout and impulsive buying behavior.
3. There is a prediction between the emotional labor, job burnout and impulsive buying behavior.
4. There¡¦s a partial mediating effect for job burnout on the relationship between emotional labor and impulsive buying behavior.
5. Self-monitoring has moderating effects between the emotional labor of surface acting and impulsive buying behavior of compensatory impulsion.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0326108-153023 |
| Date | 26 March 2008 |
| Creators | Yeh, Jing-hui |
| Contributors | yu pin, Lin li chang, Cai chang ching, Gu chang yong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0326108-153023 |
| Rights | withheld, Copyright information available at source archive |
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