<p> The purpose of this quantitative research study was to evaluate and determine if significant associations and linear correlations exist between reader socio-demographics, levels of trust and affinity in online citizen writer news story article content, brand loyalty, and acuity in newspaper organizations transitioning from print to online in a heterogeneous population. Descriptive and inferential statistics for dependent and independent variables were analyzed through <i>t</i> tests, Pearson <i>r</i> correlation coefficients, cross tabulation, Pearson Chi-Square, analysis of variance (ANOVA), multivariate analysis of variance (MANOVA), and factor analysis. Data results showed significant relationships for each of the five hypotheses between variables of readers' socio-demographics and level of trust, socio-demographics and acuity, readers' level of trust and level of desire, readers' news brand loyalty and engagement, and readers' engagement and types of online news article content. A post evaluation of observed multivariate associations was conducted through a multivariate analysis of variance (MANOVA) and factor analysis.</p>
| Identifer | oai:union.ndltd.org:PROQUEST/oai:pqdtoai.proquest.com:3570578 |
| Date | 03 July 2013 |
| Creators | Wester, Aaron Micah |
| Publisher | University of Phoenix |
| Source Sets | ProQuest.com |
| Language | English |
| Detected Language | English |
| Type | thesis |
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