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Media and environmental awareness : a geographical study in Kembata Tembaro Zone, southern Ethiopia

In Ethiopia people are highly dependent on natural resources which often lead to
environmental degradation. The perception is that environmental degradation is
partly due to lack of environmental awareness. The level of environmental
awareness and the role of the media in creating awareness in Kembata
Tembaro Administrative zone were investigated. Quantitative and qualitative
methodologies were used to identify sources of environmental knowledge,
content, spatial extent, volume and priority of media coverage, impact of media,
and expectation of audiences and producers. Experience, rather than outside
sources, such as provided by the media, is the main source of environmental
information, but awareness is key to reduce further environmental degradation.
Environmental media programs should be transmitted at suitable times and the
experiences of successful farmers in natural resources conservation and
development should be shared. Attention should also be given to identification of
awareness obstacles and training and sensitizing of journalists on environment issues

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/9236
Date26 April 2013
CreatorsRoba, Tesema Fote
ContributorsHarmse, Aletta Catharina, Dalelo, Aklilu
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeDissertation
Format1 online resource (xii, 222 leaves) : col. ill., map

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