This master's thesis deals with the impact of influencers on journalism and explores the question of whether influencer strategies are adopted by journalists and how these strategies affect journalistic practices. By examining journalistic content on three German public service media accounts: News-WG, Migratöchter, and Mädelsabende, this study aims to uncover the extent to which influencer tactics are integrated into journalistic work by German public service media. Based on the theoretical framework of the profession of journalism and the profession of influencers, specific strategies were identified that characterize the work of influencers. These strategies were divided into the categories of posting, trust/authenticity, journalistic quality, and influencer inspiration. A qualitative content analysis of Instagram accounts and interviews with people associated with these accounts were then conducted. The analysis revealed that while Instagram accounts draw inspiration from influencer practices, journalistic quality and adherence to professional standards remain paramount. In addition, the analysis was placed in the context of the theory of hybrid media, which added a further perspective to the analysis.This research contributes to the understanding of the evolving dynamic between influencers and journalism in the digital age.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-54147 |
| Date | January 2024 |
| Creators | Kern, Ina |
| Publisher | Södertörns högskola, Journalistik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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