<p>Trade between Swedish and Polish companies is constantly growing, which is why there is an increasing need for a universal strategy for Swedish business people on how to cope with the cultural differences of business. The aim of this dissertation is therefore to establish a strategy that might help Swedish business people when involving in relationships with Polish business people. </p><p>We have chosen to use the findings of three recognised researchers and combine their theories into a wider definition of the term business culture. Further, the definition was tested on a group of respondents in order to test its applicability in reality. This resulted in several modified cultural differences of business, which we concluded in a strategy on how to cope best with the existing differences. </p>
Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hkr-3498 |
Date | January 2006 |
Creators | Dahlqvist, Ann, Nackovski, Daniel, Gustavsson, Jenny |
Publisher | Kristianstad University College, Department of Business Administration, Kristianstad University College, Department of Business Administration, Kristianstad University College, Department of Business Administration |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, text |
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