There is lack of a strategic body of literature and books of the practice of public relations (PR) in Uganda. This prohibits the public relations practitioners to participate in African and disadvantages the PR practitioners in terms of participating in African and global debates about their discipline. The lack of knowledge in PR has an impact on the way practitioners carry out their duties in an organisation and it also has an impact on the way top management views practitioners. This treatise focuses on PR practitioners in Kampala, Uganda. The research focused on global literature on what roles practitioners carried out in the rest of the world, and this was then compared with the roles of Ugandan practitioners The research discusses current literature in the field of roles research and empirically analyses the role of technician, manager and strategist in Uganda. The data was collected by means of a self-administered questionnaire mainly through email and door-to-door distribution of questionnaires and lastly through telephone interviews. The research was conducted in the Kampala District. The majority of the practitioners in Uganda currently do not fulfill the roles of technician, manager and strategic role.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8400 |
| Date | January 2006 |
| Creators | Nabukeera, Yudaya |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Arts |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MA |
| Format | viii, 124 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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