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Využitie sociálných sietí počas kanadských federálných volieb 2015 / The use of social media during Canadian federal election 2015

The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:372960
Date January 2018
CreatorsHlôšková, Barbora
ContributorsKřeček, Jan, Miessler, Jan
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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