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Analýza spokojenosti zákazníků cestovní kanceláře a návrhy na její zlepšení / Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement

This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416773
Date January 2020
CreatorsSvoboda, Lukáš
ContributorsPšenička, Martin, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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