This master thesis "Payment cards in the Czech republic" deals with payment cards, which are currently the most widely used payment instrument. Theoretical part is focused on the formation and development of the first ancestors of payment cards, various kinds of payment cards, there is historical development, basic characteristic, division, possibilities of their current use and future of payment cards. Also there are introduced different types of the payment cards according to different criteria, according to their mode of operation and safety. In the first part practical part of the work is an analysis of the current situation and developments in the payment cards market in the Czech Republic. Subsequently, there is analysis of the payment cards, current accounts and related services at selected bank in the Czech republic mBank S.A., Fio banka a.s., Equabank a.s., Zuno bank a.s. and Air bank a.s. When the objective of the thesis is to find out whether these banks target the same segments of clients. There is a comparation of payment card payment from the perspective of the monthly cost of using payment card from four basic segments of one bank, while there is a comparison of services related to payment card and in the end for every client is chosen the best alternative of payment card and the current account from the perspective of the average monthly cost.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194690 |
| Date | January 2014 |
| Creators | Švirk, Jan |
| Contributors | Přibil, Jiří, Bína, Vladislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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