This thesis aims to find out how Rupi Kaur became a new voice of feminism. Research has shown that “social media can be capable of advancing the feminist movement by bringing greater visibility to women’s rights issues [and] facilitating effective communication” (Kamei, 2022). Thus, the thesis investigates poems from Rupi Kaur’s Instagram profile by examining which feminist issues Rupi Kaur highlights in her poems and how Rupi Kaur’s Instapoetry gains visibility through networks. The theoretical framework of the work is composed of feminist theories with an intersectional focus by hooks, Crenshaw and Spivak and of a feminist theory that includes the digital in addition to intersectionality, by Cochrane. It also engages with Castells paradigm of the network society. To examine relevant data, van Dijk’s (2013) approach of a critical discourse analysis is used. The main results of the thesis are that Rupi Kaur’s Instapoetry consists of pattern, textual and presentation wise, which gives her poetry a recognition value. Moreover, it reveals that whenever Rupi Kaur highlights feminist issues within the feminist Instapoems elaborated, they share a focus either on racial issues or on the empowerment of women. Finally, the thesis makes clear that all nodes in a network society, in interaction with the communication technology, are important for the visibility of the product of a network society. As a conclusion with regard to the research focus of Rupi Kaur becoming a new voice of feminism the thesis shows that she managed to build a brand for herself. While she independently delivers feminist messages that follow similar approaches as significant scholars of feminism, Castells paradigm illustrates that she depends on her followers and the algorithm of the platform with regard to the visibility of her Instapoetry. Therefore, Rupi Kaur became a new voice of feminism with the help of the network socitey.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-61816 |
| Date | January 2023 |
| Creators | Danne, Marieke |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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